Tigris’ Live Models at the Annual BES Bash
December 13, 2012
New Event Solutions from Tigris
January 16, 2013

Street Advertising for Fiction Nightclub

Street Advertising Success for Fiction

Tigris put together a small team of staff for a street advertising campaign for Fiction Nightclub.

In spite of the frigid December temperatures, our beautiful brand ambassadors, Gabrielle and Patricia, roamed Union Station and Yonge-Dundas Square to maximize the street advertising project. The events staff were promoting two special events for Fiction including an appearance by Rashad Evans on Fri., Dec. 21 and the year end New Year’s Eve Bash on Mon., Dec. 31.

As part of the street advertising, the promotional models distributed approximately 250 flyers per shift, for a total of 500 over two days. They specifically targeted young male and female professionals who would get excited about these types of events and potential attend. Those without New Year’s plans were especially interested in hearing about what Fiction has to offer for the biggest party of the year.

Supplementing Social Media with Street Advertising

Fiction Nightclub opened in spring of 2012 and immediately captivated the Toronto club scene with it’s luxurious venue, interesting decor and top DJ’s. The club has a strong social media presence on Facebook and utilizes photographers to capture fun times had by club go-ers who can view the photos on the Facebook fan page within 24 hours of the event they’ve attended.

For these two special events, club owner Andy Deonharine (long time supporter of Tigris), organized an additional street advertising effort to reach out to a broader spectrum of people not already familiar with the establishment.

Fiction Nightclub hosts regular club nights on Friday and Saturday evenings as well as a multitude of special events featuring guest DJ’s from around the world and celebrity appearances. For an amazing night on the town, Fiction can be found at 180 Pearl St. Toronto. They also hosted Tigris  Personnel’s holiday party on Fri., Dec. 9.

Stay tuned for news and updates. For Tigris, this street advertising promotion is the first of many more to come for the nightclub.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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