Promotion Agency goes West for Zest with Sun-Rype

Over the years, promotion agency Tigris has hosted & promoted for some of the food industry’s leading brands. Our bubbly and beautiful brand ambassadors have represented Sun-Rype for the 8th consecutive year at the Grocery Showcase West (GSW) in Vancouver  as well as Arthur’s Fruit Smoothies & Renee’s Dips at the Canadian Produce Marketing Association (CPMA) Tradeshow for the 2nd year running in Calgary & Toronto.

The GSW and CPMA Tradeshow have been recognized as the THE epicenter for growth and development, holding a major impact on business owners and consumers everywhere. Each offer an unprecedented degree of business networking success and exposure.

On April 14 & 15, Sun-Rype, Western Canada’s largest manufacturer of juice-based beverages, all-natural fruit snacks and energy bars, utilized promotion agency services to market their new line of products. Typically, Sun-Rype has been recognized for their 100% Pure Not From Concentrate Apple Juice and Canada’s #1 fruit snack: Fruit-to-Go. However,their expanded line of 100% juices and fruit snacks are leaving customers hungry for more!

The independent grocer used one food safe certified brand ambassador to sample and distribute a combination of Coconut water, Slim Juices, Smoothies, Just Fruit & Grain bars. Consumers were also educated on the health benefits Sun-Rype provides to its buyers.

Some of those benefits include:
– no artificial colours and no artificial flavours
– no additives in any product
– no added sugar (only the natural sweetness that comes from juice concentrates and purees)

In only today days more than 5,000 samples were distributed!

Promotion Agency Kicks off CPMA Show with FoodbyDesign

After such a successful execution in 2012, FoodbyDesign partnered once again with promotion agency Tigris for this years CPMA Annual Convention & Tradeshow. A team of three brand ambassadors were selected to sample and distribute Arthur’s Fruit Smoothies and veggies & dips from Renée’s Gourmet.

Arthur’s is a true Canadian success story that continues to live on from the endless benefits. Arthur’s Smoothie Products are 100% all natural fruit, not from concentrate, hold 2 servings of fruit per 250 mL, have 8-11 essential nutrients and contain no additives or preservatives.

Some samples included:
Mixed Berry
Ingredients: Berry Puree Blend (Strawberry, Blueberry, Blackberry, Boysenberry), Apple Puree,Banana Puree, Lemon Juice
Apple Grape
Ingredients: Apple Puree, Concord Grape Puree, Lemon Juice
Strawberry-Banana
Ingredients: Strawberry Puree, Banana Puree, Lemon Juice

Similarly, across a broad range of premium products, Renée’s continues to earn the respect and loyalty of consumers by maintaining the superior standards of freshness, quality and value set by its founder. In addition to being the market leader in refrigerated dressings, Renée’s is renowned for its fresh and great-tasting premium sauces and dips.

Over the course of the two day show, over 2,000 samples were distributed!

Tigris’ Experiential Marketing Services Available at Top Locations including:
Calgary, AB | Toronto, ON | Vancouver, BC.

For a free no-obligation quote, call us at 647-286-9392  and we’ll explain how our promotion agency can help you!