Winners Fab Grab with iHeartRadio was managed by our Calgary promotional staff. The in-store radio remote was on Sunday, July 2. The event was for Winners Promotion in assoc. with Bell Media & iHeart Radio.
Virgin Radio hosed a live remote at Winners at Stephen Walk Avenue to award 150 pairs of tickets to iHeartRadio WestFest along with Winners gift certificates. Onsite, our promotional staff managed set-up, contest entry and operation of the Fab Grab machine. Listeners were encouraged to bring an item they have purchased at WINNERS with the tag still on and their receipt during the remote (1-5pm) for their chance to win.
Calgary Promotional Staff Operate Fab Grab Machine
Upon entering the Fab Grab machine, participants had 15 seconds to “grab” at prize certificates contained within the machine with blowing air. At the end of 15 seconds, the participant must reveal their certificate.
What type of prize certificates are we talking about?
- 20 x pairs of iHeartRadio WestFest VIP tickets
- 130 x pairs of iHeartRadio WestFest General Admission tickets
- 2 x $250 WINNERS gift cards
- 6 x $100 WINNERS gift cards
Sounds like some pretty amazing prizes, doesn’t it? If you haven’t heard of iHeartRadio WestFest, it’s the biggest party of the summer. Featuring performances by Hedley, Fifth Harmony, Iggy Azalea, and more. You don’t want to miss this event!
Below are a few testimonials from Fab Grab participants:
- “I’ve seen the Fab Grab machine on TV and I’m excited to try it! Winning VIP festival tickets to WestFest would be awesome.”
- “Winners is my favourite store – it carries my favourite brands. Winning a gift card would make my day! I’d be able to buy some household items for my new place.”
- “Winning VIP tickets to see Hedley would make my teenage daughter so happy – they’re her favourite band!”
Following the event, our staff assisted with the activation at iHeartRadio WestFest. What’s next? Look our for our Winners team in Vancouver and Toronto for the iHeartRadio festivals!