What does experiential activation event planning, winning prizes, a huge clothing brand and massive concerts have in common? An amazing brand building activation brought to you by yours truly – Tigris Events!
Tigris was thrilled to team up with Bell Media for an experiential activation for WINNERS at several iHeartRadio music festivals and radio remotes from June through December. iHeartRadio brings music to life; so you can only imagine how amazing their events are. With performances by Hedley, Fifth Harmony, Iggy Azalea and more, these festivals draw in HUGE crowds. Tigris was to provide experiential event planning services for WINNERS activations at 4 upcoming events. These include Calgary: July 8, Vancouver: Sept 3&4, Montreal: Dec 2 and Toronto: Dec 9. There were also 15 radio remotes happening nationwide over a 7 month span.
iHeartRadio WINNERS Experiential Activation
To conclude the series of events, the iHeartRadio JingleBall was Saturday, December 9. The activation consisted of a graphic mural wall, accessory wall and FabGrab machine. The activation was extremely successful and busy throughout the entire duration of the concert. Onsite, our brand ambassadors led participants through the FabGrab experience for their chance to win WINNERS merchandise and gift cards. To learn more about the event planning for iHeartRadio and WINNERS, click here.
To collaborate on your own experiential activation, contact Tigris today! We operate nationwide across Canada with over 14 years of experience.