Tigris has been contracted by Vince’s Markets (grocery store) to provide a team of brand ambassadors to sample their new line of all natural Coterie products such as sauces, dressings and condiments in Newmarket, Uxbridge and Sharon!
The primary goal of this program was to sample the products with new customers and directly impact on-site sales during/following the tasting. The secondary goal of this program was to get consumers to join the “Coterie Club”. This FREE club offered by Vince’s Markets allowed consumers to receive weekly promotional coupons, free products or community offers such as tickets to local events! The end result: Vince’s Market raised awareness about the Coterie brand and improved long-term residual sales.
This program is running into month 4 of 6. To date, over 10,000 samples have been distributed and sales, while the team is onsite, are up 40%.