For the second consecutive year, Tigris Personnel booked a team of 20 brand ambassadors ranging in age from 25 to 65, 1 Event Manager and a coordinator from our Montreal office to execute a brand awareness promotion for Viagra at the Vancouver Pride Parade. This initiative was planned in conjunction with Montreal based BBF Promo.
On Fri., Aug. 2 a team of four energetic events staff helped execute a photo activation. On Sun., Aug. 4 the four most “mature members” rode the float, six held the gigantic helium filled balloon while the remaining ambassadors walked alongside the float handing out water and giveaways.