YBVOCAL teamed up with Tigris to provide event staffing support for a Two Oceans wine sampling Toronto running Jul. 25-Sept. 4. There was 2-3 BA’s requested per shift to pick up supplies/set up, pour wine, deliver key messaging and promote Two Oceans products. In addition, Tigris was asked to provide planning support to source bars for Caribana/Sugar Beach, some supplies & snacks. Our team of smart serve certified promotional models were eager to work the Two Ocean events!
Participants loved receiving a free sample of Two Oceans. Below are a few testimonials:
- “The Moscato was perfect for the summer and would make a great addition to a sangria.”
- “I could literally drink this with a straw.”
- “I have already tried the Sauvignon Blanc and love it! I’m shocked how much I love the fruity Moscato.”
- “Wow I love this Moscato wine! It’s so smooth.”
- “I buy Two Oceans wine all the time!”
- “This is delicious!”
- “Where can I buy this?”
- “This is a gorgeous booth!”
Many consumers enjoyed the wine sampling and took pictures of the bottle, stating they were going to buy it on their way home. In addition, consumers on their commute home were especially excited to see the wine samples. This was a great activation providing consumers with a positive experience and having the opportunity to introduce those who were unfamiliar with this brand to a new variety of wine. The program went smoothly promoting a product consumers were interested in learning more about!
Are you looking to execute a sampling promotion for your brand? Contact Tigris today to learn more about our experiential marketing solutions. We operate nationwide across Canada with over 2,000 dynamic brand ambassadors on our roster.
