2018 10 21 RMHC® Cookie Sampling

2018 10 27 Ashcroft Open House
November 2, 2018
professional event staffing
2018 10 20 to 22 Canadian Cardiovascular Congress
October 26, 2018

Outfront Media approached Tigris to provide 3 Brand Ambassadors for a Toronto food sampling of free RMHC® Cookies. In addition, participants were to enter their name on a tablet for their names to appear on the boards at Dundas Square during the sampling event! Participants were to share the photo on social using #ShareSomeCookie!

If you haven’t already heard, McDonald’s Canada has launched a new permanent addition to the menu: RMHC® Cookies! These heart-shaped cookies are available all-day across Canada in three flavours. A portion of the proceeds from the sale of RMHC® cookies helps families with sick children staying at Ronald McDonald Houses across Canada.

The location (Yonge and Dundas) attracted a lot of traffic. Additionally, the billboards and food truck peaked the interest of many. Pedestrians were pleasantly surprised to have a free, warm cookie that was correlated to a charitable foundation. Below are a few participant testimonials: 

  • That billboard is so cool!
  • Thank you for the cookie.
  • Awesome music!
  • I just bought these cookies yesterday!

Are you looking to execute a Toronto food sampling? Contact Tigris today to learn more about our certified brand ambassadors across Canada. 

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