Tigris Inc. has been contracted by Minhas Creek Brewing Company to provide smart serve certified staff to sample their Boxer Gluten Free beer with potential customers at various Sobeys, FreshCo, & Safeway locations throughout Ontario.
The primary goal of this program is sampling the beer with new customers and directly impacting on-site sales during and following the tasting, as well as throughout the summer season. Our smart serve certified staff are required to pour and serve the Boxer Gluten-Free beer along with Glutino Pretzels, while maintaining the cleanliness of the serving table for a professional sampling station.
The first in-store sampling was executed at a Sobey’s in Ancaster on May 6th and 7th. Our promotional model, Brittany, independently sampled the product to shoppers throughout the day. If you’re interested in learning how to execute an effective in-store sampling, check out our most recent blog post.
Are you interested in using smart serve certified staff for an in-store sampling? Tigris has over 1,500 promotional models and brand ambassadors in over 15 markets across Canada. Give us a call at 647-286-9392 or send an e-mail to [email protected] for more information on our event staffing services.