Tigris was asked to assist with the event planning, management and sourcing sales staff for Rogers at the National Home Show. As the title sponsor of this show, Rogers requested a team of 16 sales staff and a full-time project manager to support the activation. While onsite, the sales staff showcased Rogers latest and greatest products from cable to cell phones to TV. The team used a creative “Pick your Ticket” contest to attract visitors to the booth and segway into a discussion on Rogers products to pass people off to the Rogers reps to close the deal. In total, 230 activations were secured in 10 days. The client thought the show was a tremendous success.
