Next up on the Tiger Towel Tour was our Quebec City Events Staff at Festival D’ete. Our team was at the festival July 5-9 delivering a premium brand experience for consumers.
Onsite, consumers were engaged at multiple touchpoints to maximize their brand experience. This includes Tiger Towel dispensers and table covers, as well as a Scrub & Win game at the booth. Children couldn’t get enough of the mascot and loved the game! Because this was a family friendly event, it’s important to have aspects of the activation that interest all ages. As a result, the entire family can have fun!
Quebec City Events Staff Spread Awareness for #weLOVEtigers
Guests loved the photo engagement activation. ROYALE is a proud supporter of the PANTHERA SAVE THE TIGERS initiative, helping raise money and awareness to the endangered species. Our team encouraged festival goers to take a photo with the Photo Frame and some fun props, and share it on their Facebook and Instagram – using the hashtag #weLOVEtigers. As a result, each day someone who posts a photo to their INSTAGRAM will won a “Tigers Forever” National Geographic books!
The Royale Tiger Towel experience will be at multiple festivals throughout Canada this summer. These include K-Days @ Edmonton Expo Centre, and Grand Poutinefest @ Old Port Montreal. Seems like this summer will be a busy one! Most of all, we hope to see you at one of these amazing events.