Tigris debuted our sampling program in Calgary in September. To kick off the program, we booked two pairs of promotional models to sample Appleton Rum at Voodoo Lounge in Calgary on Sept. 21 and the Rock Lounge on Sept. 27. The brand ambassadors distributed samples of “The Verve” (Appleton w/ gingerale and an orange garnish) to excited guests at the venue. Over 250 samples were distributed.
