Tigris booked a team of 4 brand ambassadors and event management to promote a pub crawl for Pizza Pizza. The events staff distributed Pizza Pizza coupons to the people outside Toronto nightclubs toentice people to participate in a Text-to-Win contest, “What is your Cheesiest Pick Up Line.” The events staff was able to hand out close to 10 000 Buy 1, Get 1 Free coupons during the four evenings of the experiential marketing street promotion.
