Tigris had a team of gorgeous sampling staff who executed a series of wine tastings for Phasion Estates Winery in various pubs and liquor stores around Vancouver / Tri-City area. The program is running for 5 months and kicked off with the first round from Jul. 26-Sept. 13. The two wines that customers were able to taste were Tres Chic- 2012 , a chardonnay and Haute Couture – 2011, a red blend.
Dressed in chic and classy black dresses, our sampling staff appeared at the following locations:
Sat. Jul. 25 sampling at Roo’s LRS in Coquitlam, British Columbia.
Fri. Aug. 8 sampling at 8th St Liquor Store in New Westminster, British Columbia.
Sat. Aug. 9 sampling at Jimmy Macs Pub & LRS in Langley, British Columbia.
Sat. Aug. 16 sampling at Garrison Wine & Liquor in Chilliwack, British Columbia.
Sat. Aug. 23 sampling at Fox’s Reach Specialty LRS in Maple Ridge, British Columbia.
Fri. Sept. 5 sampling at Central City LRS in Surrey, British Columbia.
Sat. Sept. 13 sampling at John B Pub & Liquor Store in Coquitlam, British Columbia.
In total, 1,500+ brand impressions were made. The sampling staff distributed 560 samples and contributed to close to 100 sales!
For more information on Phasion Estates, visit their website: www.phasionestates.com