Tigris was contacted by Wright XM in association with Universal Music Canada for the #NiallTO TakeOver Album Promotion.
Niall Horan is an Irish singer and songwriter. He is best known as a member of the boy band One Direction. Currently, Horan has released the singles “This Town” and “Slow Hands” from his debut studio album Flicker, scheduled to be released on Oct. 20. In advance of the launch, an interactive promotional event was executed downtown Toronto Oct. 19.
Niall Horan Interactive Album Promotion in Toronto
The objective of the event was to get #NiallTO trending on Twitter, engage media influencers and gets fans to listen to the new album one day early. Fans used an interactive map to find each track off his new album throughout the city. Next, participants took a photo with Tigris brand ambassadors for their chance to win a trip for 2 to see Niall in 2018! Fans increased their changes by listening to multiple tracks and taking additional photos.
Tigris provided 1 brand ambassador per track – a total of 10 staff. The staff managed a Wi-Fi portal with a Niall Horan song. Most importantly, fans were able to securely log in and listen to the song for free. Below are a few participant testimonials:
- “I can’t wait to go to his concert!”
- “This is my favourite song so far!”
- “Can I keep the poster after you’re done?”
- “We love Niall Horan!”
- “This is such a great promotion, and it’s a beautiful day to walk downtown.”
- “I hope I win!”
Overall, the event was a success! There was over 5,000 brand impressions and 300+ hashtags. Are you interested in creating an experiential event? Contact Tigris today to learn more about our event staffing and planning services. We operate nationwide across Canada with 2,000 dynamic events staff on our roster.
