Victoria’s Secret is an American designer, manufacturer, and marketer of women’s premium lingerie, womenswear, and beauty products. To promote their latest collection, the brand teamed up with Relevent & Tigris at two popular summer events.
Calgary & Montreal Promotional Models Create Brand Awareness for Victoria’s Secret
It’s important to select a busy event to surround your marketing efforts around. In Calgary, our team was outside the Calgary Stampede. This event hosts more than 1.2 million visitors from around the world. That’s guaranteed traffic! In Montreal, our team was at the Sainte-Catherine Street Sidewalk Sale. This sale is known as the biggest open sky gathering of merchants in Canada, attracting over 300,000 visitors to the heart of downtown Montreal.
The objective of the Calgary & Montreal promotional models was to create excitement surrounding the Victoria’s Secret stores in Canada. The promotional models were to distribute 20% off collateral and educate consumers on the VS locations in Canada. In addition, the team was to get others excited about the brand, and most importantly, get them shopping! Below are a few testimonials:
- “I love your shirts!”
- “I live in Toronto; can I still use these there?”
- “Victoria’s Secret?! Yes please!”
- “What? That’s awesome. Can I have some more?”
- “Sweet! I need a new bra.”
- “Can I take one for my wife?”
- “I love VS. Next time I go I’ll have to use this.”
To learn more about our Calgary & Montreal Promotional models, call 1.844.4TIGRIS or click on the link below for a free quote. We operate nationwide across Canada with over 2,000 events staff on our roster.