Tigris provided a team of brand ambassadors to conduct a market research survey for Trigger, in association with Alberta Health Services (AHS). AHS was looking to collect consumer feedback on a series of campaign ads targeted toward bringing awareness to sexually transmitted infections.
As Market Researchers, our team was required to engage people within the targeted groups outside various bars/pubs to ask for their participation in completing an anonymous survey. AHS analyzed the data collected from respondents and placed the winning campaign into market May 20th!
Tigris provided a team 6 market research survey staff in Calgary and Edmonton to execute the program from May 12th to 14th. Each team was provided with clipboards, pens, copies of the campaign ads as well as the surveys. Tigris was careful to select mature, responsible staff for this specific promotion.
Participants found the advertisements quote enjoyable – there was a lot of laughter at the unexpected affiliation with such a serious issue inputted into trendy, fun, creative ads.
Are you looking to conduct a market research survey? Tigris has over 1,500 experienced, mature staff in over 15 markets across Canada including Toronto, Calgary, Vancouver and Montreal. Contact Tigris today at 647-286-9392 or send an e-mail to [email protected] for a free quote on our services.