2017 12 16 Ice Sculpture Activation with KFC and Brisk

Calgary Street Teams
2017 12 09 to 23 Chatterson Drive Calgary Street Teams
January 3, 2018
Winter Street Teams
2017 12 15 to 16 Winter Street Teams with Roots
December 22, 2017
Ice Sculpture Activation

We were extremely excited to participate in the #BriskBucket ice sculpture activation Dec. 19 in Sunshine Village. KFC Canada and Brisk, in association with Grip Limited, created an ice sculpture bringing the iconic KFC bucket and the taste of Brisk Iced Tea together. Because the activation was at the bottom of a ski hill, there were many thirsty guests!

Onsite, our brand ambassadors encouraged people to take photos with the sculpture using #BriskBucket and tagging KFC & Brisk Canada on Instagram. In addition, our team was serving Brisk directly from the ice sculpture! Sounds refreshing, doesn’t it?

Experiential Ice Sculpture Activation 

Guests were interested in sampling Brisk, taking photos with the ice sculpture and extremely impressed with the activation as a whole. Below are a few participant testimonials: 

  • “The Brisk is very refreshing.”
  • “Yum, so sweet!”
  • “Wow, that sculpture is incredible! How long did it take them to build that?”
  • “This is such a cool experience.”

In conclusion, the activation was successful in creating awareness surrounding the Brisk and KFC collaboration, increasing brand awareness, encouraging social media interaction and sales. Are you interested in creating an experiential activation for your brand? Contact Tigris today for a free quote!

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