The first stop of the Uncle Ben’s Food Truck Tour was in Montreal, Quebec. This experiential event was so much fun for our staff and for those who participated. Who doesn’t love free food?
Each food truck was challenged to create a delicious dish with Uncle Ben’s latest product, Rice & Grains. Guests were encouraged to try each dish from the 3 different food trucks, and vote for their favourite dish. The winning truck will tour across Canada this summer!
There were several aspects of this event that made it enjoyable for participants. First off, the food was free. Secondly, participants were given the recipes to recreate each dish at home, which encouraged sales of the product. And finally, participants were encouraged to share their opinions on the product, which got them talking and spreading organic brand awareness for Uncle Ben’s.
Where is the Food Truck Tour headed next? Check out our blog post for more information. If you’re interested in creating an experiential marketing event for your consumers, contact Tigris today. Tigris operates in over 15 markets across Canada including Toronto, Vancouver, Montreal and Edmonton. Give us a call at 416-283-9119 or send an e-mail to [email protected] for a free, no-obligation quote.