Extreme Group booked a team of events staff including event management to execute an innovative guest experience at Fairview Mall from Aug. 23-Oct. 1 The team was required to engage customers in a “Patent your Style” online photo contest for the chance to win daily gift certificates valued at $40 each and the chance to win a grand prize gift certificate of $4000. The team entered/uploaded more than 300 entries in the first week alone!
