For the second consecutive year, Tigris booked a team of 20 events staff ranging in age from 25 to 65, 1 Event Manager and a coordinator from our Montreal office to execute a brand awareness promotion for Viagra at the Toronto Pride Parade. This initiative was planned in conjunction with Montreal based BBF Promo.
On Saturday Jun. 29, 4 of the 20 events staff were selected to promote a photo activation to gear up for the Parade. The next day, of 20 events staff on the team, the four most “mature members” rode the float, six held the gigantic helium filled balloon while the remaining ambassadors walked alongside the float handing out water and giveaways.