Tigris Personnel was excited to execute the 3rd and final series of event marketing campaigns for Viagra at the Montreal Pride Parade Aug. 17-18 weekend. The program kicked off with a photo activation Saturday afternoon where the event staff engaged the public to take photos with a larger than life sized Viagra tablet. The weekend concluded with over 20 Tigris brand ambassadors and an event manager walking in the parade Sunday. Aside from the photos and parade, the events staff also distributed arm bands and tattoos to excited parade go-ers. This program was planned in association with BBF Promo and our regional account manager from Montreal.
