Tigris was contracted by Canadian Tire to book a team of events staff for an activation at the American LeMans Weekend Series at the Canadian Tire Motorsports Park in Bowmanville Jul. 20-21. The events staff included event management, 10 shuttle drivers, 2 market research interviewers, 2 floaters, and 2 action zone reps. The team was a hit with fans at the track who enjoyed the hospitality and added activities.