Tigris provided British Columbia Sampling Staff in Victoria, Langley and Surrey. We were contacted by OP Brands (the distributor of the beverage) to sample Allen’s SunRype Cider. The primary goal of this program is sampling the product with new customers and directly impact on-site sales during/following the tasting.
Onsite, our sampling staff were to pour 1 oz samples of SunRype Cider to customers walking by the liquor section of the Real Canadian Superstore. In addition, they were to provide key messaging and answer questions on the product. Wondering what the cider taste like? Below are a few testimonials:
- “Refreshing!”
- “You can kind of taste the SunRype Apple Juice!”
- “That’s good, I didn’t know they made cider.”
SunRype has been making great things out of BC apples since 1946. The SunRype Pure ‘Blue Label’ Apple Juice has been Canada’s #1 selling apple juice for generations, and all that history and expertise meant it was only a matter of time before they crafted a premium cider. 100% BC Apples from the Okanagan Valley, Gluten free, produced in small batches to achieve optimum quality.
British Columbia Sampling Staff and More!
Are you looking to get your product into the hands of more consumers? Contact Tigris today to learn more about our sampling staff and programs across Canada.
