A brand awareness promotion can be so much fun! Tigris teamed up with Grassroots Advertising and Bees Communication to execute a brand awareness promotion called #DayMade at Eglinton Square. The event took place on April 9th and 16th from 11am to 4:30pm. If you haven’t heard of Eglinton Sqaure, it’s an enclosed mall in Scarborough.
The purpose of the event was to educate consumers about Eglinton Square, its retailers and services. The client wanted to position the mall as the mall that “makes your day”. The brand awareness promotion was all about creating little moments for visitors that would excite them, make them smile and encourage future visits.
Our team of energetic brand ambassadors randomly selected shoppers to give away free ice cream, potted seeds, flowers, massages, fortune cookies and more! Those who received giveaways were encouraged to take photos of themselves with their #DayMade giveaways and share their experience on social media using the hashtag #DayMade. Those who participated were automatically entered into a contest for a chance to win one of two $250 gift cards to Eglinton Square Mall.
Are you looking to create a unique brand awareness promotion? Contact Tigris today at 647-286-9392 or send an e-mail to [email protected] for a free, no obligation quote. Tigris has over 1,500 events staff in over 15 markets across Canada including Toronto, Calgary, Vancouver and Montreal.