Tigris teamed up with US based West Word Group and Greece based Economotechniki to book a brand ambassador to help set up the booth and sample their currants and olive oil at the SIAL tradeshow – also known as the World Marketplace of Food! The primary goal of this marketing program is sampling the products with new customers and directly impact their buying power in stores – while also supporting the customer with onsite set up and maintenance. This included checking the stands, cleaning the surfaces, putting out samples, picking up bread daily and running the video.
