Tigris booked a team of 16 brand ambassadors and event management to execute a “boot camp” style experiential marketing activation for the W Network. The brand ambassadors were promoting awareness for the search for the network’s next TV host. The events staff executed a series of boot camp “drills” to build buzz in busy areas of downtown Toronto and handed out 5000 branded emery board key chains + 10 000 flyers throughout the 5 day promotion.
