Tigris teamed up with Krista Slack & Aylett to staff a 6 week experiential marketing promotion for HBO Canada / Astral Media. The campaign included 28 executions in 18 cities including Barrie, Brampton, Burnaby, Burlington, Calgary, Halifax, Joliette, Kitchener, London, Longueuil, Mississauga, Moncton. Montreal, Ottawa, Quebec City, St. Jerome, St. John’s & Timmins. Tigris booked 1-2 brand ambassadors per event, who were required to pick up supplies in advance, and sample drinks, play interactive games and distribute prizing/promotional material to promote the launch of HBO’s new fall programming
