Toronto is an extremely diverse city, which is why we have such a large roster of bilingual Toronto brand ambassadors! Throughout the weekend on Jul. 8-10, our Tigris team was at two very exciting festivals, Taste of Lawrence and Salsa on St. Clair. At each festival, our team hosted a booth for Grace Kennedy Foods.
Grace Foods is one of the Caribbean’s largest and most dynamic food and beverage companies in the world. They have over 150 products including coconut water, coconut milk, beverages, syrup and jerk products.
Bilingual Toronto Brand Ambassadors Promote Cultural Products
At Taste of Lawrence, our bilingual Toronto brand ambassadors sampled and sold many products that catered to the crowd. Due to the culture of the audience, our team sampled products the audience would be familiar with. These products include Coconut Water, VitaMalt, Nutrament & Crix Crackers. Our team interacted with thousands of festival attendees by sampling the product and encouraging sales.
Grace sells over 85 Latin products, so the items sampled at Salsa on St. Clair varied from the other festival. The items on display included San Marcos Salsa, Bon Bon Bum Assorted Lollipops, MaxCoco Coconut Wafers, PAN precooked white corn meal, and Coconut Chips.
Because each festival catered to a specific demographic, it was crucial that our team was able to connect with the audience. This included language; our team was fluent in Spanish and English.
Our bilingual Toronto brand ambassadors said, “People love Grace and all the products. They were happy with the variety of things we had a tour booth and a lot of them seemed loyal to the brand. We did not sample too many products since most people were familiar with the items and sales were high!”
Hiring Bilingual Toronto Brand Ambassadors for Your Next Event
In conclusion, the event was a success! The Tigris team includes staff that speak Hindu, English, Spanish, French, and many other unique languages. Are you interested in hiring bilingual Toronto brand ambassadors to represent your brand? Contact Tigris today for a free quote on our event staffing services.
Tigris also operates in over 15 markets across Canada including Calgary, Edmonton, Ottawa, Vancouver and Halifax.
