Grassroots Advertising Inc. approached Tigris to request a team of six energetic and bike-friendly brand ambassadors. Their duties included riding bikes fixed with Monkey Lights around Downtown Toronto to advertise Tourisme Montreal. This bicycle street promo took place between May 24 to June 16.
Toronto Bicycle Street Promo Surprise Pedestrians
Our team was to safely bike along the prescribed route, hitting up high traffic areas of downtown Toronto to excite Torontonians with their lit up bikes. The purpose of this activation was to promote Montreal Tourism, and showcase the city’s creative vibe. The activation took place from 7PM-11PM on weekends to draw the most attention.
What is there to do in Montréal this summer?
- More than 100 festivals for all tastes: music, circus, comedy, etc.
- A lot of cultural activities at every corner of the city, such as public art, street art, pop-up villages, museums, etc.
- International food scene
Sounds like a fun place to visit, wouldn’t you agree? Below are a few pedestrian testimonials:
- “Cool bikes and cool activation of Montreal Tourism!”
- “I love Montreal and will definitely visit that city again!”
- “Amazing initiative!
- “Cool bikes and awesome lights!”
- “Great that you guys are promoting Canadian tourism.”
Looking for a creative way to spread your brand messaging? Are you also looking for a team of brand ambassadors to execute it? Look no further – Tigris events operates nationwide across Canada with over 2,000 dynamic brand ambassadors on our growing roster. Contact us today for a free quote on our event services.