Tigris Inc. has been contracted by Minhas Creek Brewing Company to sample their Boxer Gluten Free beer with potential customers at various Sobeys, FreshCo, & Safeway locations throughout Ontario. The primary goal of this program is sampling the beer with new customers and directly impact on-site sales during/following the tasting, as well as throughout the summer season.
Our team executed a beer sampling in various cities across Ontario including Peterborough, Richmond Hill, Thunder Bay, Toronto, Waterloo and Ancaster.
Boxer Gluten Free beer is a classic lager beer made from Sorghum with a twist – no gluten, so consumers with Celiac Disease are free to enjoy this beer. A lighter body is complemented by moderate hopping to make a crisp refreshing brew. The citrusy palate gives way to a light sweetness making this a very refreshing and drinkable Gluten Free Lager.
Below are a few consumer testimonials that participated in the beer sampling:
- “Wow, I can never stop for samples because I’m gluten intolerant, I’m so excited!”
- “This is as close to real beer as you can get without gluten.”
- “This is definitely one of the better gluten free beers.”
- “Very light and refreshing.”