Tigris teamed up with Biocodex to plan a fitness focused sampling and experiential marketing campaign for their probiotic brand, Florastor. While a wide range of ideas were considered, Biocodex opted for sampling within 60 fitness facilities in Toronto and Vancouver with the support of Zoom Media.
Throughout the month of November, our athletic promo models distributed thousands of samples of this all natural supplement to gym members. Our staff were well educated on the product and took the time to explain the products, how it impacts intestinal health and why it would be a benefit to potential consumers. Talking about “tummy issues” isn’t always an easy subject but asking the right questions opens people up, especially when you are in a position to help them.
In addition to coordinating media, Tigris also designed pop up sampling stations and branded shirts along with storage facilities in each city to warehouse supplies. Our athletic promo models looked great in the fitted shirts we provided for them! Many of the potential consumers our staff interacted with loved the tag line on the back of the shirt, “I am Biotic”. We loved the slogan as well!
If you need assistance planning an experiential marketing campaign or designing uniforms for brand ambassadors, Tigris is able to assist! Not only do we provide staffing services, but we supply the great ideas behind the programs as well. Contact us today at 647-286-9392 for a free quote or send an e-mail to [email protected]. We operate in over 15 markets across Canada and continue to grow!