Tigris provided a team of stunning, energetic promotional models to build awareness for Appleton Estate Jamaican Rum around GTA and the surrounding area. The selected team of events staff were stationed at local pubs and bars serving Appleton cocktails and educating consumers with product knowledge. Appearances included:
Fri., May 3 Hey Lucy
Fri., May 3 Madison Pub
Fri., May 10 Pauper’s Pub
Fri., May 10 Orleans Jazz Restaurant
Fri., May 17 Victory Cafe
Fri., May 19 Suya Stop
In total, 788 samples were distributed in the month of May averaging 131 samples per bar.