Tigris coordinated a team of promotional models to sample Appleton Estate Jamaica Rum at numerous events across Ontario. The events staff sampled the Appleton Ambassador and educated consumers on the variety of Appleton Rum spirits. Appearances included:
Sun., Jun. 10 HHJF Walkathon
Thurs., Jun. 14 VIP Event at Harbour 60
Fri., Jun. 22 LCBO Charity BBQ
Mon., Jun. 25 Moxies Golf Tournament at Silver Lakes
Tues., Jun. 26 Golf Tournament at Angus Glen
Thurs., Jun. 28 VIP Tasting at St. Lawrence Market
Thurs., Jun. 28 Jamaica Rhythm at the Sony Centre.
In total, the promotional models distributed 1,110 samples for an average of 158 per event.