World Pride 2014 was a HUGE success this year! Thousands of people attended the festival in Toronto, ON on Sunday, June 29th – including a dozen of our brand ambassadors – to enjoy the parade, live music & entertainment, and tons of sunshine.
If you had the chance to attend World Pride, you would agree that everyone who was involved in the parade had the crowd pumped up! The costumes, floats, music; it was all so much fun!
For the 3rd year in a row, Tigris teamed up with Top Gear Marketing from Montreal to supply a team of 12 outgoing, yet mature brand ambassadors to represent Viagra for Pfizer during the parade. Four of our men were stationed on the float while a few carried a large than life-sized helium filled balloon while the rest walked ahead and handed out giveaways.
Our amazing event staff embraced World Pride and joined in all the fun and excitement. It was a great event that we were happy to participate in once again!