2014 08 21 TO 24 Brand Ambassadors Rock Sport Chek’s Mystery Locker

2014 08 29 to 08 30 Multicultural Events Staff Sample at the Bollywood Mashup
September 8, 2014
2014 07 26 to 08 23 Phasion Estates Sampling Staff Execute Tastings in BC
September 8, 2014

Sport Chek wanted to celebrate back to school with the “Mystery Locker”,  which was placed inside the main concourse of the Toronto Eaton Centre from August 21st – 24th. Tigris provided 3 brand ambassadors to activate this promotion. There was a GIANT locker loaded with goodies that attracted guests to the activation. Once intrigued, our staff  would give participants a locker combination.

Participants tried out their locker combinations for the chance to win a Sport Chek gift card or a pair of tickets to a Toronto sporting event. When ever there was a winning combination, bells would ring and sirens would flash, making a huge celebratory scene in the busiest part of the mall. Our brand ambassadors interacted with over 2,000 shoppers throughout the weekend!