Krista Slack & Aylett Inc.
Experiential Branding Campaigns (Jun/06 – Present)

Tigris has been contracted by Krista Slack & Aylett, to supply events staff close to 20 local and national branding and experiential marketing events/programs in 7 years.

These experiential branding events and campaigns include:
~ Grand opening promotion for White House | Black Market at 9 locations across GTA Oct-Nov 2013
~ National TMN GO Promotions in 17 cities across Canada Oct-Nov 2013
~ HBO Spring/Fall Promotions in 25+ cities across Canada in 2011
~ Celebrate Bloor St. Street Promotion in Toronto Jun. 19/11
~ Disney XD Desk Drop in Toronto Jun. 1/11
~ Food Network Promotion in Calgary Apr. 16/11
~ Real Estate Excellence Awards in Toronto Mar. 3/11
~ HBO Spring, Summer and Fall Promotions in 25+ cities across Canada 2010 and 2011
~ Santa’s Welcome at Scarborough Town Centre Nov. 17/10
~ Sears Fashion Shows in Ottawa & Toronto May 15-24/09
~ Scarborough Town Centre Renovation Awareness  Sept/09
~ Blimp Tour in Alberta/Saskatchewan Jan. 18-Feb. 3 & May 17-Jun. 28/08
~ 3M National Campus Tour in 20 cities across Canada Sept. 1-30/08
~ BBC Canada’s Frisky Friday in Toronto Promotion Sept. 14/06
~ Deadwood Street Promotion in Toronto Aug. 21-Sept. 1/06
~ License to Grill Promotional Demos in Southwest Ontario Jun. 30-Jul. 22/06
~ Street Promotion for Discovery Health Channel’s Baby Month Jun. 1/06
~ Registration for the Algorithmics Conference May 16-18/06

Tigris’ deliverables for these programs included:
–  booking & scheduling teams ranging from 1-30+ brand ambassadors per event/program
– collecting information for training packages and conducting conference calls
– event management, troubleshooting and logistical support
– detailed event reporting and photos

Program Objectives: positive corporate branding of the companies by representing them in a fun & meaningful way with consumers. Each campaign had a different level of engagement ranging from articulating key messages, handing out samples/promotional material, eye-catching costumes and interactive games.

RESULTS: results from programs of this nature are difficult to quantify with no sales. The brand ambassadors are friendly, professional and reliable. The brands have been consistently been represented in a positive way.


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