How Bilingual Brand Ambassadors Can Inspire Your Target Demographic

What is the second most common speaking language in Canada? If you thought French, you’d be right – but Canada has a large language diversity outside of these two languages. By looking at this map (via Business Insider), one can see that Canada is extremely multi-cultural, which makes our range of languages diverse. Italian, Spanish, Vietnamese and Punjabi are among the few languages practiced in Canada. That is why it is extremely important to have bilingual brand ambassadors and multilingual brand ambassadors representing your brand at events.

map from business insider

Using Bilingual Brand Ambassadors To Create Meaningful Interactions

They Make the Conversation More Personal 
Imagine you are attending a trade show as a guest, and your first language is French. You’re deep in conversation with a friend or colleague, when a promotional model at a specific booth greats you in your language. You expect them to speak English, but are surprised and delighted to know the booth’s brand ambassadors speak your language. This automatically breaks the ice, and the conversation becomes more natural and personal. These conversations can then be directed back to the brand and product the promotional model is representing. If the promotional model was unable to interject by incorporating the consumers language, a sale may have never been made!

Facebook Bilingual Brand AmbassadorsBilingual Brand Ambassadors Are Perfect for Large Conferences
Many brands and companies host large, national conferences for their employees and clients. When you are hosting an event with hundreds of guests flying in from across Canada and the US, it’s important to have bilingual registration staff. These staff will be able to assist each and every guest to ensure they are aware of the agenda for the day, and how to navigate around the building. Large corporate events can be overwhelming and extremely busy, so it’s important each guest feels comfortable and acknowledged.


Fun Fact: Multilingual Staff are Extremely Efficient 
Did you know that bilingual people have stronger and more flexible cognitive abilities? This makes them great problem solvers, and experts at multi-tasking. Along with engaging with your target audience, our bilingual brand ambassadors will go above and beyond to make your promotion a success; from tidying the booth to stocking supplies, our team will use their time efficiently.

Bilingual Brand Ambassadors at their booth

Bilingual Brand Ambassadors Are Essential for Cultural Events 
Specific events, such as Little Italy, The Taste of the Danforth, Caribana and desiFEST are only a few of the cultural events that occur in Toronto. These events celebrate South Asian, Italian and Caribbean communities. For each event, it’s essential to have the appropriate brand ambassadors to accurately represent each culture. In 2015, Tigris provided a team of Asian brand ambassadors to represent Grace Kennedy at Taste of Asia, Canada’s largest Asian festival. They independently set-up the booth, sampled the product and conducted sales. Our brand ambassadors were able to engage with guests who spoke English, Mandarin and Cantonese.

You’ll Be Able to Reach a Broader Audience 
At large scale events, especially outdoor events open to the public in a central location, many tourists will attend, bringing a diverse crowd. If you have a team of brand ambassadors that are not able to speak a variety of languages, you may miss out on multiple opportunities to engage with a broader audience. Although your packaging and information may all be in English, consumers will be more interested in your product if you have brand ambassadors that are able to go into extensive detail about your product in their native language.

Hire Bilingual Brand Ambassadors Across Canada to Represent Your Brand

Petcurean, Starshot, Zoom Media, Java Brew and 6 Degrees Communications are just a few of our clients who have utilized our multilingual staff for their events. Some of the more prominent requests included Chinese/Cantonese/Mandarin/Phillipino (East-Asian events), Hindu/Gujrati/Urdu/Punjabi/Pakistani (South Asian events), Italian/Spanish/Russian/Portuguese (European events). If you’re interested in bilingual brand ambassadors to represent your brand, contact Tigris today! Send an e-mail to or give us a call at 416-283-9119 for free, no obligation quote. With over 1,500 brand ambassadors nationwide, we will be able to provide the appropriate staff for your brand!

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