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One of the Best Marketing Campaigns of 2010 – Samsung’s Brilliant Summer Story Promotion

Tigris Concepts One of the Year’s Best Marketing Campaigns for Samsung and The Source

Just when you thought summer couldn’t get any hotter!

The Source will be hooking up 5 lucky winners with a dazzling selection of Samsung’s latest & greatest gear. Simply visit any participating Source location near you and have one of our Tigris temporary sales staff record your “Brilliant Summer Story” using the Samsung Galaxy S or Samsung Wave mobile phone.

Whoever has the funniest, craziest, most awe-inspiring summer story takes home the prize.  It’s as easy as that.

There are five fantastic Samsung prize packs up for grabs by participating in one of the best marketing campaigns of the summer.  Each package is valued at $3660 and includes:

* One Galaxy S Vibrant Mobile Phone
* One UN40C5000 40″ LEC TV
* One HT-C550 Home Theatre System
* One SI-5000 14.5 megapixel digital camera
* One HMX-H203 HD camcorder

How to Participate in one of the Best Marketing Campaigns of the Summer

Feeling camera shy?  Submit your Brilliant Summer Story at http://pages.samsung.com/wireless/promotions

Tigris created the concept for this program and pulled it together with the support of Samsung & The Source. Tigris also created the uniforms, managed the logistics for training in each city, coordinated event management and event staffing to execute the program and compiled weekly reports to monitor the progress of the onsite team’s interactions and sales.

Throughout the course of this campaign, Tigris’ events staff secured more than 1,500 video entries and contributed to more than 500 new activations. There actually would have been more but The Source ran out of phones at numerous locations mid program!

Check out the album  in our photo gallery to see some of the amazing interactions our Tigris TSS have had during one of the best marketing campaigns of the year, if not THE best!


Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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