The Best Marketing Agencies Get The Consumer To Spread Your Brand Message
Scott Cook, the director of eBay and Procter & Gamble states that “a brand is no longer what we tell the consumer it is – it is what the consumers tell each other it is”. So, how do you get consumers to talk about your brand? It has to be something worth talking about.
The most recent ‘advertising’ campaign I discussed at the dinner table was the “Love Has No Labels” video, in association with Ad Council. If you haven’t seen this video, you need to check it out. Groups of skeletons hug, kiss and dance behind a large screen in front of an audience. The Macklemore and Ryan Lewis song, “Same Love”, plays throughout the performance. After each skeleton dances, hugs or kiss, they come out from behind the screen and reveal their identity. People of different race, age, gender, religion, sexuality, or disability appear in front of the crowd, enforcing the message that love has no labels. Honestly, if you can get through this video without crying, I think you’re the only one!
Why was this video so successful? It pulled on the heartstrings of every viewer and delivered a heartwarming message that people believed in and wanted to share. If you’re looking to create brand awareness, attract more consumers, and get people talking about your brand, you need to create an experiential marketing campaign. To do this, you can contact one of the best marketing agencies around (hint, hint, Tigris!).
So you want to create an experiential marketing campaign. When is it a good time to consider contacting a marketing agency? Well, you should contact the agency right from the very beginning! We consider ourselves one of the best marketing agencies because we can create a campaign from scratch. Come to us with one word, one product, one message you would like to spread, and we will do the rest.
10 Ways Experiential Marketing are Successfully Used by the Best Marketing Agencies
1. Your launching a new product
2. You would like to reinvent an old product
3. You’re looking to increase sales on an existing product
4. You want more people to know about your brand
5. You want to be known as a company that cares about its consumers
6. You would like to change the mind of dissatisfied consumers
7. You’re looking to create product desire
8. You are looking to encourage interaction and product trail
9. You want to create memories
10. You want to stimulate positive word of mouth regarding your brand
People are the most powerful ad medium. Friends and family are the #1 influence on consumer awareness and purchase. Get the consumer to share their positive experience with friends. You may be wary of stepping outside of our boundaries (and budget!) to create a memorable campaign. Don’t worry, we aren’t asking for hundreds of thousands of dollars in order to create a unique campaign. The best marketing agencies work within your budget to produce top tier ideas.
Experiential marketing campaigns work well when they are personable, engaging, and serve a purpose. It is also crucial to have the appropriate events staff. Tigris is a brand experience agency that can create an experiential marketing campaign and provide the perfect staff to execute the event. An event is only as strong as the people behind it! We extensively train our event personnel to the point where consumers think the events staff are employees of the head office!
The best marketing agencies listen to your ideas and take them a step further. They provide everything you need to create a memorable, powerful campaign and produce high end results. Create a campaign you are proud of; one YOU would share on your Facebook page or discuss at the dinner table. Contact Tigris for a free quote on experiential marketing campaigns, event staffing, or trade show services at 416.283.9119. Our services are available in over 15 markets across Canada including Calgary, Vancouver, Toronto and Montreal!