From Jun. 7-15, Tigris’ promotional models hit up clubs and concerts in Toronto, Calgary, Montreal and Vancouver to promote Revlon’s new d:fi hair styling products. Our promotional models were not hard to miss in their neon d:fi shirts and their awesome hair styles – compliments of d:fi!
The Tigris teams consisted of one team lead for each city, and along with 2-5 events staff. Our promotional ‘hair’ models were responsible for handing out samples of the d:fi product, branded tank tops, and engaging with club and concert go-ers. Each concert was headlined by a DJ sponsored by Revlon, so our promotional models were dancing on risers at various times throughout the day or night to get the crowd pumped up and to build brand awareness for d:fi.
Guests were super excited when they were approached by our event staff asking them to come over to the Revlon booth for a mini hair make-over! Tigris’ promotional models did a great job at this super fun series of events. They were outgoing, full of energy, and looked amazing – just what the d:fi brand was calling for!