Brand Awareness Campaigns: Promoting the 25th Anniversary of NXNE!
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As you probably already know, brand awareness campaigns are crucial to increasing public knowledge, excitement, community and attendance for events. A brand awareness campaign can include traditional advertising, social media, as well as experiential components (our personal favourite!). We’re teaming up with Puncture for a 6 week campaign to create buzz and excitement for NXNE in Toronto.
NXNE, a music and gaming festival, is celebrating it’s 25th anniversary in downtown Toronto from June 7-16. This event takes over 20+ venue locations curated and hosted by the finest talent and tastemakers in Canada. Past performers include Post Malone, Lights and The Weeknd.
There are four components of NXNE:
- Festival Village: located in the bustling Yonge-Dundas Square, Festival Village features all-day beer and over half kilometer of brand activation spaces.
- Club Land: Guests can enjoy the best in current, as well as up-and-coming live music.
- Game Land: hosted in Toronto’s great hall, enjoy some intense gaming!
- Comedy Tent: enjoy an elevated viewing experience with many of Canada’s best comedians.
Sounds like a pretty cool event, wouldn’t you agree? To promote the festival, Tigris is teaming up with Puncture to provide an effective, engaging, on-brand street team. To increase brand awareness and excitement, our team is targeting multiple Toronto hot spots between May 3 to June 16. This includes distributing wristbands for Clubland events, distributing flyers and cool swag.
In addition, our team will capture and upload interactions with consumers to social media. Overall, the purpose of the Toronto street team is to inform the public of this amazing festival!
Effective Brand Awareness Campaigns Will…
As mentioned above, effective brand awareness campaigns will increase awareness, community and attendance. If you’re relying on a promotional street team, how do you ensure each target is met?
Awareness: equip your team with the knowledge your want your consumers to know. For example, our NXNE team is promoting dates, locations, special artists and newsletter subscriptions. Your team should be able to clearly and confidently promote key details regarding the event.
Community: Build excitement and community for your event by sharing on social and having your audience become involved. For example, our NXNE team in engaging with Torontonians and encouraging them to share the event hashtag, in addition to sharing live videos of their engagement.
Attendance: Build attendance by giving out free passes to your event! This will increase attendance by awareness and word of mouth. Who doesn’t want free passes?
Now that you know how and why brand awareness campaigns are important – let’s execute one! Contact Tigris today to learn more about our event planing and staffing services, available nationwide across Canada.
