Outfront Media approached Tigris to provide 3 Brand Ambassadors for a Toronto food sampling of free RMHC® Cookies. In addition, participants were to enter their name on a tablet for their names to appear on the boards at Dundas Square during the sampling event! Participants were to share the photo on social using #ShareSomeCookie!
If you haven’t already heard, McDonald’s Canada has launched a new permanent addition to the menu: RMHC® Cookies! These heart-shaped cookies are available all-day across Canada in three flavours. A portion of the proceeds from the sale of RMHC® cookies helps families with sick children staying at Ronald McDonald Houses across Canada.
The location (Yonge and Dundas) attracted a lot of traffic. Additionally, the billboards and food truck peaked the interest of many. Pedestrians were pleasantly surprised to have a free, warm cookie that was correlated to a charitable foundation. Below are a few participant testimonials:
- That billboard is so cool!
- Thank you for the cookie.
- Awesome music!
- I just bought these cookies yesterday!
Are you looking to execute a Toronto food sampling? Contact Tigris today to learn more about our certified brand ambassadors across Canada.
