Our enthusiastic team of brand ambassador visited Vancouver hot spots for the Vancouver book promo on August 4th. Their goal was to provide pedestrians with a complimentary copy of Jo Nesbo’s book “The Snowman”. The catch? There is none!
Because this is the authors 14th book, many people recognized the authors name and the book itself. Therefore, pedestrians were eager to grab a free copy. They were also interested to hear that the book had sold 25 million copies worldwide. In addition, they are making the book into a feature film next year!
Most noteworthy, pedestrians were surprised to receive a free book with no strings attached. The goal of the Vancouver book promo was to create a positive brand impression. This goal was achieved, as you can tell by the testimonials below:
- “You are handing out books? For free?”
- “I’m really looking forward to the movie next year!”
- “Oh no way! I just saw him on the news today!”
- “I’ve read his other book, it was really good. That’s awesome that I got this one now!”
- “This is such a nice thing to do!”
In their bright orange shirts and carts full of books, the Vancouver brand ambassadors were hard to miss. As a result, they were able to give out 500 free copies in under 2 hours.
Increase Brand Awareness with a Vancouver Book Promo
The best way to increase brand awareness and leave a lasting, positive impression on your potential consumer is to do something nice for them. The Vancouver book promo was an excellent example of spreading positive brand awareness. Almost everyone appreciates when a brand does something nice for them!
Are you interested in using brand ambassadors to leverage your brand? Contact Tigris today for a free quote on our event staffing services. In addition to Vancouver, we also operate in over 15 markets across Canada!
