Lex PR Canada hosted the 15th Anniversary of the Optimum Program for Shoppers Drug Mart on October 7th at Yonge-Dundas Square. This Toronto outdoor event celebrated Shopper’s Optimum loyalty reward program, now with a new digital platform.
To celebrate the rewards program and their loyal members, there were many special components. There was a giant inflatable confetti globe for guests to enter and have their pictures taken on social media, great prizes, confetti cupcakes and popcorn, a DJ and cirque performances throughout the day.
Our Toronto brand ambassadors were responsible for setting up the event, crowd control for the inflatable globe, taking photographs of guests, conducting surveys on iPads and serving confetti cupcakes and popcorn.
The event was a complete success and guests were thrilled. Check out a few testimonials from participants:
- “The globe was so much fun! Thank you guys so much for throwing such a fun event for everyone!”
- “What a fantastic event! It’s really great of Shoppers to throw this party!”
- “I can’t believe the Optimum program has been around 15 years! I remember when it first came out. I’ve had my card for years and I always save up my points and use it toward a specialty line of skincare as a treat for myself.”
- “This is so cool, and the DJ is playing such great music!”
A free, outdoor celebration is a great way to increase brand awareness and celebrate your loyal consumers. Are you interested is hosting a Toronto outdoor event? Stuck for ideas on how to thank your consumers? Contact Tigris today at 647-286-9392 for a free quote from one of our experienced Account Coordinators.