Tigris teamed up with Coco Libre and Maverick Brands to execute a guerilla street sampling at the CHFA Vancouver Show, April 11th and 12th. Our events staff were roaming outside of the Vancouver Convention Centre distributing Coco Libre’s Pure Organic Coconut Water with show go-ers and the public.
What is the CHFA Show? Organized by the Canadian Health Food Association, it is Canada’s largest trade show association dedicated to natural health and organic products. Our events staff participated in a guerilla style street sampling, which is “fishing for the right people in the right place at the right time”. Guerilla sampling is about being spontaneous and surprising consumers with Coco Libre when they least expect it. We knew that show-goers were within Coco Libre’s target demographic, and believed it was a great location for our street team to hand out complimentary samples of Coco Libre’s Pure Organic Coconut Water.
Our street team of brand ambassadors distributed hundreds of complimentary samples throughout the weekend, and everyone had great things to say about the product! It’s healthy, with no added sugars, fat free and naturally hydrating. Healthy and delicious – our two favourite combinations!
Are you interested in executing a guerilla street sampling? Spring and summer are the perfect seasons to execute a highly effective outdoor promotion. Contact Tigris today at 647-286-9392 or email us at [email protected] for a free quote on any of our event staffing services across Canada such as Vancouver, Toronto, Edmonton and Calgary!