Have you tried a store demo for your brand? This specific type of marketing only works for a niche market. It is an extremely successful marketing method for food and beverages products. As a result, Grace Kennedy Foods is executing a series of samplings in grocery stores across Ontario.
To execute a successful store demo, the brand ambassador sampling the product must know the products inside-out. Their confidence will help entice the potential consumer to try, and ultimately buy the product. Because our team must be well prepared, they are trained weeks in advance with a detailed training package. This package includes key messaging of the products they will be sampling onsite. The brand ambassador is also encouraged to taste the product. As a result, they will be able to discuss the product with confidence.
Each store demo is run independently by a Tigris brand ambassador. They setup and tear down the booth, as well as arrange an attractive display of products. In addition, the staff will encourage shoppers to learn more and taste the product. The products sampled during the Grace demos include: Crix Crackers, Jerk Dipping Sauce and Coconut Water. Seems like a delicious store demo!
Store Demo Sampling :: Increase Sales of Your Product
Along with store demos, Tigris has a team of brand ambassador that work specifically for Grace all year round. The team attends various trade shows, festivals and executes multiple store demos. Grace provides Tigris with a calendar of events for the year, so we are able to establish a team dedicated to their events. This ensures each team member has worked for the brand repeatedly, and becomes an expert on the products very fast.
Are you interested in partnering with an event staffing agency for your marketing efforts? Tigris operates in over 15 markets across Canada. These include Toronto, Calgary and Vancouver. Contact Tigris today for a free, no-obligation quote!
