What is the best way to get your product in the hands of your target audience? If you guessed a product sampling, you’re correct! Tigris has teamed up with Grace Kennedy Foods and Food Basics to execute a series of Toronto food demos for their Butterkist Cookies and Tropical Rhythms.
To execute a Toronto food demo, our brand ambassadors are first required to count the opening inventory of the product, and then the closing inventory at the end of their shift. This accurately reveals the amount of onsite sales, as well as how well each brand ambassador performed.
Throughout each shift, along with sampling the products, our team was responsible for encouraging guests to complete the Butterkist questionnaire for their chance to win a Hamilton Beach 6 Quart Slow Cooker. The goal was to obtain a minimum of 10 consumer surveys per shift.
Food Basic shoppers were excited and happy to try a sample of the Tropical Rhythms and Butterkist cookies. Many had never tried the products before and were pleased with the price and taste.
Are you looking to get your product into the hands of new consumers? Tigris has executed hundreds of Toronto food demos, as well as product demonstrations in over 15 markets across Canada. These markets include Edmonton, Calgary, Ottawa and Montreal. If you’re interested in having experienced brand ambassadors representing your brand, contact Tigris today at 647-286-9392 or send an e-mail to [email protected].