Partnering with TCP Interactive, a full-service company specializing in 1:1 solutions was Tigris’ team of events staff who helped guide mall traffic during the demolition of Sears at Toronto Eaton Centre. Dressed in fresh spring coloured coats from Feb. 24 until Mar. 2., our brand ambassadors were stationed at four of Sears’ main entrances to safely direct shoppers to an alternative mall route while the new tunnel was being built for America’s favourite retailer – Nordstrom! What a successful program with over 4,000 interactions over 7 days.
