Our fashion forward promotional models were assisting with an Express store promotion at the Pacific Centre in Vancouver Jan. 28-31 and Chinook Centre Jan. 22-24 in Calgary. During the campaign, Tigris promotional models were hosting an Express Pop-Up Closet to promote the Express brand and help drive sales at the store level. It was their duty to get people excited about the brand and communicate a high energy, fashion-first Express point-of-view.
To help generate buzz and grow the brand’s database of new customers, the promotional models also ran a text-to-win campaign. Participants were encouraged to text the keyword and wait to see what they won. Everyone entered into the campaign had a chance to win a gift card or exclusive Express offer. Each day there was a grand prize winner who received a $500 gift card, along with a branded tote bag!
Below are a few participant testimonials:
- “I love your shirt – is it new from Express?”
- “I’m so glad you guys are starting to sell spring clothing; I am going on vacation and have been looking everywhere.”
- “I need to go check out Express and find those pants you’re wearing.”
- “I’m glad I saw you; I didn’t even know there was an Express in this mall!”
Are you interested in hosting a store promotion to increase brand awareness and sales? Tigris has over 1,500 brand ambassadors and promotional models in over 15 markets across Canada – we ensure you, we have the right people to represent your brand! Contact Tigris today at 647-286-9392 for a free quote or send an e-mail to [email protected].